John Atencio

Unique fine art from Colorado's most renowned jewelry designer

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The Art of "The Cure"

We live our daily lives surrounded by iconic symbols and corporate logos: religious emblems, trademark names such as IBM® or Apple®, and far-reaching brands like Coca-Cola®. All of these bring people together and unite us into one global community.

The pink ribbon represents hope that a cure for breast cancer will be found during our lifetime. This symbol has created awareness and the fund raising ability to fight this deadly disease through its simple, yet universal design. Each year, tens of thousands of individuals, along with their families and friends, are mobilized to participate in activities to fight this potential killer which strikes our mothers, sisters, aunts, daughters, neighbors, and friends.

When the Susan G. Komen Foundation asked me to aid them in bringing awareness to their cause with my art, it was a challenge, as well as a privilege. The task was to use their iconic pink ribbon within the content of my visual art. Using the heart as the omniscient symbol for love, I 'married' the pink ribbon and the heart as one. Visually, pink and red made sense; emotionally, hope and love was magical. I know that love and all its emotional beauty have saved many lives within the confines of research and technology available. With the cure as a foundation, these volumes of knowledge will continue to grow and save lives. The strength displayed by hope and love is magnificent and bold! I am, therefore, honored to be a partner with the Susan G. Komen Foundation. I feel privileged to collaborate with this well-respected organization, and everyone in sync with this project in my company for cards for the cure. I am happy to give my time, energy, and creative thought to art for the cure. Moreover, I feel blessed to display my art for the cause, and to those and their families who have fought and continue to battle on. May they always be "Wrapped in Love".


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